Wednesday, September 09, 2009

Telus and Black's Part 2

Further to my previous post about the odd marriage between Telus and Black's there are a couple of practical reasons why this partnership is awkward.

First, everyone hates the phone and cable companies. There is no question that Bell, Rogers and Telus dominate the field, especially in central Canada. And it's quite evident from what's written on the internet that consumers aren't happy with anyone of them, either because of price gouging or poor customer service. Two bad qualities which are not compatible with successful retailing. So the question is, what is Black Photo management thinking by associating themselves with such infamy? (Probably no choice anyways). A mojority of photo consumers will shop elsewhere just to avoid supporting Big-Telephone.

Secondly, the process of signing a cell customer is totally different than photo retailing. People who shop at Black's want quick service. For example, drop off film, pick up photofinishing, buy a gift etc. It's already an annoying and common practice to stand in teller-like lines for service at Black's. Signing a cell customer takes at least half an hour, and that means taking a someone off the floor for that amount of time, thereby further increasing the queue. And it's unlikely that there would be dedicated staff to handle cellular products.

Should be interesting.



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