Friday, April 24, 2009

GM dealers are part of the problem

Much has been said about the failure of GM and Chrysler to fulfill the consumer's desire for more fuel efficient cars. However I've always felt that the domestic auto dealers are 40% of the problem. And 10% is attributed to the stereotypical image of domestic autoworker. Why is it every time we see domestic auto workers leaving a plant they're wearing plaid, running, carrying lunch pails. But import auto workers are always clad in white overalls, booties and masks as if they were brain surgeons. Who would you buy a car from? But I digress.

If you ever went to a dealer shopped for a  GM, Chrysler or Ford you get the feeling that somehow they are doing you a favor. When you actually do talk to someone about buying a car you get the same B.S. about the salesman "working for you" by negotiating the best price with the sales manager. This happens at import dealers as well but in my experience it's not as bad. This practice has got to change.

The other thing that turns consumer's off is the service experience. If things were fixed properly to begin with the $80-$110/hr labour wouldn't be so bad. Just recently a friend of mine took their Firebird in for an electrical issue. When the the car was returned the problem was fixed but one of the body panels was bent out of alignment due to an improperly placed jack. The dealer made no effort to apologize and in fact said not to worry about it because the car was 10 years old anyways. Not a good way to attract or keep customers.

Like it or not, dealers are the face of the brand and for years they've been the main reason why there has been a perception that American cars are inferior. Ultimately if dealers kept the consumer happy, it wouldn't have mattered if the cars were slightly less reliable or less fuel efficient than the competition. 

Too late.

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